Jiminy’s line of dog treats made from cricket protein is hopping into the spotlight. Crickets are a sustainable superfood that use much less environmental resources than chicken or beef, and are loved by dogs and humans for being delicious, nutritious and reducing their carbon “paw print”.
Jiminy’s Founder and CEO Anne Carlson explains, “While we generally knew that our dog treats are environmentally superior to traditional protein alternatives, we wanted to quantify just how much better we really are. To do that, we partnered with Carbon Credit Capital in New York to measure the greenhouse gas emissions associated with our products’ ingredients and ingredient procurement.”
The results are in, and that initial hunch was right. Reed Shapiro, Director at Carbon Credit Capital commented, “Jiminy’s provide more nutrition per gram of treat, and consume substantially less water, but they also emit an average of 7.4 times less greenhouse gas than beef protein treats, and 2.3 times less greenhouse gas than chicken protein treats.”
Dogs love them because they are delicious. Pet parents love them because they are nutritious for pups and good for the planet and now there’s even a new study out to prove it.
Jiminy’s mission is to be a positive force for change, making sustainable and humane choices while mindful of the bigger picture. For more information and to get your paws on their tasty products visit www.jiminys.com.